Content

You may have heard the old SEO saying, “content is king.” And in the case of Google ranking factors, the quality of your content has a huge impact.If you can create content that’s unique, fresh, and helpful for users.

Google will rank it higher on its search engine results page (SERPs).

Google pays special attention to your content quality. No matter how optimized your webpage is, if your content is not valuable, then you can’t expect higher rankings.

Backlinks

After content quality, our next critical Google ranking factor is backlinks.

Incoming links from other websites have a huge influence on Google’s ranking algorithm.

In fact, webpages with fewer backlinks get much less organic traffic, because they’re buried deep in the search results.

Keyword Optimization

Besides publishing original content and getting backlinks, one of the most well-known ranking factors is the use of keywords on websites.

Keywords should match the search terms users type into search engines.

It is important that your webpages contain the keywords your audience is searching for, in addition to matching their search intent and monitoring your keyword rankings. That way, Google can bring up your page in its search results.